As a digital native and quadrilingual speaker, I am engaged on supporting businesses to leverage digital transformation because of customer-centric trends. As a professional, I rely on developing marketing strategies (offline and online, internally and externally) through heterogeneous leverages, in order to enhance customer loyalty.
I am Italian, I come from Venice. I moved to France for my graduate studies at :
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University of Rouen: Bachelor's Degree in International Business (First class honors) - 2018.
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Sorbonne University : Masters' Degree in Management and International Business (First class honors) - 2020.
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HEC Paris : Master's specialization in International marketing (Exchange program) - 2020 .
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EFAP Paris : Part-time MBA in Digital Marketing and Business - 2021.
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I obtained my High School Diploma in Sciences at Liceo Galilei- Dolo, Venice in 2015 (with honors).
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I am passionate about diverse hobbies such as horse riding and fashion.
As a luxury lover, my Vogue's collection counts more than 140 magazines.
As a fashion photographer, I keep cultivating my creativity and curiosity while shooting friends, influencers or unknown people in Paris.
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In the framework of my post-graduate MBA, I decided to develop my thesis (EN) about “The gamification of the customer experience. Luxury brands and cosmetics are getting into the game.”
My work aims to decrypt the gaming industry, in terms of business value, consumer habits and major trends.
Then, it focuses on outlining how and why brands may reach (or not) heterogeneous targets by leveraging this new marketing development lever.
A section is dedicated to determine digital marketing ideas for luxury and cosmetics companies.
Do not hesitate to get a look at my "Thesis" section or my LinkedIn account to learn more about me !
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#Digitalization #LearningAgility #Creativity #Sustainability #EmotionalIntelligence #Fashionlover #Luxury​